Unprecedented circumstances brought by the current Covid-19 pandemic are leaving some business owners concerned for their future. However, Government measures are being put in place and plans to support struggling businesses are being rolled out with immediate effect. Many businesses are doing great PR, showing commitment to the community and encouraging consumers to return once ‘normality’ resumes.
Here are a few of our favourite examples of businesses doing great things for their employees, customers and the wider community.
The Timpson Group
The Timpson Group, who offer a range of shoe care, key cutting, engraved items and gifts, have opened their site car park for NHS staff working at Wythenshawe Hospital. The Chief Executive of Timpson’s, James Timpson, made the announcement via Twitter, writing: “We have given our office car park over to the staff at Wythenshawe Hospital. They need it more than we do at the moment.”
Replies came flooding in from people who have family members working in Wythenshawe Hospital as well as comments acknowledging the good deed from the business. One Twitter user wrote, ‘Twitter has made me aware of your business’ ethics. Making sure I use your services now.’
Tip: Use social media to make a statement quickly and easily. You can boost the post on Facebook or ask followers to share or RT your content.
Before closing all stores, TK Maxx donated all food stock to food banks, hospitals and charities. A number of their employees took to social media to announce how proud they were to work for the company, with thousands of shares and engagements on photos of the stock being donated across the UK.
The firm also took to social media to put out a heart-warming message of support for their staff and customers, as well as information about their plans to work with The Red Cross Disaster Relief and their network of charities.
Tip: Ask your employees to share your social media content into groups to reach a wider audience.
Costa Coffee closed all of its stores yesterday, Monday 23rd March, with information that they will be paying all of their staff their full average weekly pay over the next eight weeks. The store is also offering free takeaway coffee to NHS workers for the stores which remain open in hospitals as well as delivering one million cans of coffee to other key workers across the country.
Tip: You may not be able to offer free items, but discounts or gift cards for key workers are a great way to stand out from your competitors, even if you can’t enforce the discount until you re-open. You’ll be at the forefront of consumers’ minds.
The Body Coach
Offering to be the nation’s P.E Teacher whilst U.K schools are closed, The Body Coach is offering free workouts at 9am everyday which are live streamed across the world. Joe Wicks’ first workout video has now had over 3.6 million views on Youtube and gained national coverage on television, newspapers and social media.
Joe encouraged all those getting involved to post photos and videos to social media and to tag him. He also created two simple workout videos for the elderly to reach a wide audience, accessible to everyone.
Tip: Live videos are a great way to engage with your audience. If you go live on Facebook, your page followers will be notified that you are currently live and are statistically more likely to watch than a regular video.
If you would like more advice on how to put these tips into practice, how to create an effective social media strategy or how to reach a wider audience with a combination of PR and Marketing, please get in touch. Email us via firstname.lastname@example.org or call Managing Director, Natasha, on 07590834587.